Music marketing in the Digital Age
Gone are the days when bands or artists had to rely on huge record label advances to get their music out there on a global scale. A classic example of this are Sheffield’s very own Indie rockers The Arctic Monkeys, who put themselves on the road to success with online file sharing- prompting many music industry insiders to question the way in which a band or artist is promoted. To have continued success in the today’s industry requires bands and artists to focus their efforts on delivering an all-round promotional package which encompasses online PR, marketing, distribution and plugging. The hundreds of bands and artists uploading thousands of tracks on a daily basis shows just how easy it has become to sell music online. This has its benefits but also its limits, whilst it has never been easier to get your music out there, with so many competing voices an artist or band can often get lost or quickly forgotten without a coordinated promotional campaign to keep them in the spotlight. Megabop Digital and Promotions in conjunction with the MBOP Megastore, provides a bespoke promotion service to record labels and artists, offering a package that encompasses radio, television and press on a Global scale. Social and viral marketing are fast becoming an integral part of MBOP’s unique selling point (USP) and a way of creating artist awareness. Database/fanbase development, Customer Relations and Broadcast management
and our partner eCircle (www.ecircle.com), are additional key resources Another area where MBOP are at the cutting edge is promotional email. For Mbop, email is the backbone data of effective communication. However, to avoid the risks associated with nuisance or unwanted emails or the risk of blacklisting, Mbop use Communicator Corp (www.communicatorcorp.com), and eCircle,
leading global providers of digital communication and next generation email, together with other key marketing companies. Communicator Corp’s unique, self-learning Intelligent Delivery Solution ensures that Mbop’s email communication automatically responds to ISP/IEP policy changes and bases sending rates on the statistical analysis of previous campaigns. In short, the right emails hit the right inboxes with the right messages at the right time. With Communicator Corp and eCircle providing a professional method of communication, storage, and usage of data, Mbop optimises its interface with its network whilst enhancing its reputation. Mbop strives to provide a quality social networking service and build a buzz for artists, labels and its own store. Building and tapping into new and established online communities and providing connections to sites such as MySpace, Bebo, Facebook, Hi5, Rivmixx and Twitter are essential for the Mbop team to reach out to people who share common musical interests and provide them with information on releases, product or artist information, music news and general musical matters. By offering information above and beyond the music itself, we give music fans a platform to discover everything they need to know about an artist or band, therefore allowing them to buy into the whole package that the music represents. Fans like to be in the loop with the latest trends and developments, and social networking does just that on a level that is still a long way from reaching its full potential.
Mbopdigital's experienced marketing team continues to explore and maximise all digital opportunities through social news widgets, blogging, Youtube videos, visual representation and more. This kind of viral marketing uses methods such as social bookmarking, blogs and video sharing and can ultimately be hugely successful and rewarding. One blog or posting can make an impact over time, just one person passing information onto another at the click of a button can start to build a buzz for an artist or band - a buzz they may not even be aware of at the time. It has been said that Arctic Monkeys didn’t even know what MySpace was before they had a No.1 single, and that their MySpace page was engineered by their fans. Take into account they had little or no offline advertising and this gives even more weight to the power of online marketing. With new platforms being introduced all the time, Mbop is always on the cutting edge of technology, experimenting with new ideas and finding new ways to exploit the latest technology to promote our artists and bands.
Contact: +44(0)207-415-7010 Email: info@mbopdigital.co.uk
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MBOP’S EXPERTISE
Mbop and its divisions offer 360 degree global digital services including distribution & marketing solutions for artists, label and catalogues.
Mbop Digital
Mbop’s direct label services arm comprises all the traditional functions of a record label tailoring them to the digital and online environment, from artist development, marketing and promotion, to the manufacture and distribution of digital media.
Mbop Promotions
headed up by Nigel Wilton, Mbop promotions exists for record labels and artists that require a bespoke offline promotions service. Working across all genres, Mbop Promotions offers a complete package encompassing radio, television and press on a global scale. PR is linked to coalition deals with other PR companies both within the UK & Around the world.
Mbop Global
Set up to handle worldwide licensing and distribution of catalogue, Mbop Global currently oversees over 250,000 tracks from many labels. With retail accounts in every major global territory and specialists in post-production, sync licensing and marketing, Mbop Global is positioned to ensure that repertoire is made available to the widest possible audience.
Mbop Megastore
Mbop’s new online music store features over 5 million tracks, from both major and independent labels. With over 800,000 registered users already Mbop Megastore has established itself as a leading online destination for the digital music consumer.
